Why Businesses Need a Social Media Marketing Plan | Birds Eye Blue Blog


Social Media Marketing (SMM) is one of the most effective ways for businesses to connect with their audience, build brand awareness, and drive sales. With more than 3.6 billion people using social media platforms worldwide, it's clear that social media is a powerful tool for businesses of all sizes.

If you're a business owner looking to expand your brand's reach and boost your online presence, and grow your customers and revenues, Social Media Marketing is a must. In this article, we'll explore the benefits of social media marketing and how a social media plan can help your business grow.

Benefits of Social Media Marketing

Increased Brand Awareness:

Social media platforms allow you to connect with a larger audience and get your brand in front of potential customers who may not have found you otherwise. By consistently posting engaging content and interacting with your followers, you can build a loyal following and increase brand awareness.

Targeted Advertising:

Social media platforms like Facebook and Instagram allow you to target your ads to specific audiences based on their interests, demographics, and behaviors. This means you can create highly targeted ads that are more likely to convert.

Increased Website Traffic:

By sharing links to your website on social media, you can drive more traffic to your site and increase your search engine rankings.

Improved Customer Engagement:

Social media platforms allow you to interact with your customers in real-time. You can answer their questions, respond to comments, and address concerns promptly. This can help improve customer loyalty and satisfaction.


Compared to traditional advertising methods, social media marketing is relatively low cost. You can start with a small budget and gradually increase it as you see results.

Social Media Plan

A Social Media Plan is a strategic roadmap that outlines how you will use social media to achieve your business goals. It's a crucial part of any successful Social Media Marketing campaign.

Here are some key elements of a Social Media Plan.

➡️ Define Your Goals:

Before you start using social media, you need to define your goals. What do you want to achieve with social media marketing? Do you want to increase brand awareness, generate leads, or drive sales? Your goals will help determine your social media strategy.

➡️ Identify Your Target Audience:

Once you've defined your goals, you need to identify your target audience. Who are you trying to reach? What are their interests, behaviors, and demographics? This information will help you create content that resonates with your target audience.

➡️ Choose Your Platforms:

There are numerous social media platforms to choose from, including Facebook, Instagram, Twitter, LinkedIn, and more. You don't need to be on every platform, but you should choose the ones that make the most sense for your business and target audience.

➡️ Create a Content Strategy:

Your content strategy should outline what type of content you will post, how often you will post, and who will be responsible for creating and publishing the content. Your content should be engaging, informative, and relevant to your target audience.

➡️ Schedule Your Posts:

Once you've created your content strategy, you need to schedule your posts. This will help you stay consistent and ensure that you're posting at the optimal times for your audience.

➡️ Monitor and Analyze Your Results:

Finally, you need to monitor and analyze your social media results. This will help you determine what's working and what's not, so you can adjust your strategy as needed.

Why Hire a Social Media Marketing Agency?

While Social Media Marketing can be done in-house, there are several reasons why hiring a Social Media Marketing Agency may be the right choice for your business.


A Social Media Marketing Agency has the expertise and knowledge to create and execute a successful Social Media Strategy. They know the best practices for each platform and can help you achieve your goals.


Managing social media can be time-consuming, especially if you're not familiar with the platforms. By hiring a Social Media Marketing Agency, you can free up your time to focus on other aspects of your business.


Consistency is key when it comes to Social Media Marketing. By working with an agency, you can ensure that your Social Media Accounts are regularly updated with fresh, engaging content.


While hiring a Social Media Marketing Agency may seem like an added expense, it can actually be cost-effective in the long run. An agency can help you create a more targeted and effective social media strategy, which can lead to increased revenue and ROI. An agency can help you avoid costly mistakes and optimize your strategy for maximum ROI.

Access to Tools and Resources:

Social Media Marketing Agencies have access to the latest tools and resources to help you optimize your Social Media Strategy. They can also provide detailed analytics and reporting to help you measure your results.


A Social Media Marketing Agency can be flexible in terms of the services they offer. They can also work with you to create a customized Social Media Plan that meets your specific business needs.

Which Social Media Marketing Services Should You Choose?

There are many different types of services covered within a Full Social Media Marketing Strategy. Deciding which service(s) you need is an important aspect of a good Social Media Plan.

Which Service(s) Should You Choose?

A good rule of thumb is to start with the most basic and KEY components that make up a well-defined and effective Social Media Strategy. The goal of a successful strategy should be to first and foremost establish your brand and social media footprint, and recognizability and engagement. This first phase, in itself, will produce dramatic results and revenue growth for your business.  

Following the success of this first phase of your Social Media Plan, you can work with your Social Media Marketing Agency to identify and implement more advanced strategies and techniques to expand your business reach to new audiences and markets. 

Consider this wide range of Social Media Marketing Services below. An agency can offer a range of services to help you achieve your social media marketing goals. Here are some of the services you can expect from a social media marketing agency. 

 Social Media Audit:

Before creating a social media strategy, the agency can conduct a Social Media Audit. This will help them understand your current social media presence, identify areas for improvement, and create a plan to achieve your goals.

 Social Media Strategy:

A social media marketing agency can create a customized Social Media Strategy based on your business goals, target audience, and industry. This will include a content strategy, posting schedule, and measurement and analysis plan.

 Community Management:

Social media is all about engagement. A social media marketing agency can help manage your social media communities by responding to comments and messages, addressing concerns, and building relationships with your followers.

 Influencer Marketing:

Influencer marketing is a powerful way to leverage the reach and influence of Social Media Influencers. A social media marketing agency can help you identify and work with influencers who can promote your brand to their followers.

 Content Creation:

Creating high-quality content is essential for Social Media Marketing Success. A social media marketing agency can create engaging and relevant content that resonates with your target audience.

 Social Media Advertising:

Social media advertising is an effective way to reach a larger audience and drive conversions. A social media marketing agency can create and manage targeted Social Media Ad Campaigns that are designed to achieve your specific goals.



At Birds Eye Blue, we specialize in helping businesses of all sizes achieve their social media goals. We offer a full-service package for all your Social Media Marketing needs.

Social Media Management:

We can manage your Social Media Accounts on your behalf, posting regularly and engaging with your followers.
We have attempted to fully take away the uncertainty and non-decision from this process. Our Social Media Marketing Plan is the most effective and straightforward way to successfully execute your Social Media Marketing process.
Check out our Comprehensive packages below.


As an introductory pricing, for a limited time, we are offering Huge Savings with 50% Off on all our packages. 


Our team of experts can create highly targeted Social Media Ads that are designed to convert, whether you're looking to increase brand awareness or drive sales.
Our Ads team has significant subject matter expertise with all the Leading Online and Social Media Advertising platforms, and is fully well-versed with running ads on Facebook, Instagram, TikTok, Google, Amazon, Pinterest, Etsy, Snapchat, and LinkedIn. 

Analytics and Reporting:

We provide detailed analytics and reporting to help you measure your social media results and adjust your strategy as needed.


In conclusion, Social Media Marketing (SMM) is an essential part of any modern business strategy. With the right Social Media Plan and the help of a Social Media Marketing Agency with a team of experts behind you, you can build establish your social media presence to build brand awareness, drive traffic, and increase sales. If you're ready to take your business and Social Media Marketing to the next level, consider hiring a Social Media Marketing Agency. It is probably one of the the best decisions you will have made for your business! 


Reshma Rodricks
Founder and CEO, Birds Eye Blue, Inc. 


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